USA - land of opportunity?

 USA - land of opportunity?

Elections are held in America every four years, and now it was that time again. The candidates were Kamala Harris and Donald Trump, and Donald Trump was elected. Reason enough to present typical securities from the USA here.

What does Trump's election mean for the financial world? As Trump is likely to cut corporate taxes, share prices could rise. However, his communication style may lead to market volatility, especially with unpredictable policy decisions.

However, domestic manufacturing is likely to benefit from his protectionist approach to trade. That is why we are presenting typical American companies:

Starbucks Corporation, share from 2006, source: Stiftung Sammlung historischer Wertpapiere

Starbucks Corporation, share from 2006, source: Stiftung Sammlung historischer Wertpapiere

Starbucks Corporation

A café with Italian flair, but American preferences, because instead of Italian opera they play jazz: Starbucks. The company is opened in 1971 by three students in Seattle. In the years that followed, the company expanded in America. The conversion to a public limited company in 1992 enabled rapid international expansion. Today, there is a Starbucks café in almost every major city in the world.


Planet Hollywood International, inc.., share from 1998, source: Stiftung Sammlung historischer Wertpapiere

Planet Hollywood International, inc.., share from 1998, source: Stiftung Sammlung historischer Wertpapiere

Planet Hollywood International, inc.

Planet Hollywood International was founded in 1991 by famous personalities such as Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis and combines pop culture with gastronomy and experiences. The company is an important part of the tourism and entertainment market in the USA. Today it is known for its Las Vegas branches and hotel resorts.


Walt Disney Company, share from 1992, source: Stiftung Sammlung historischer Wertpapiere

Walt Disney Company, share from 1992, source: Stiftung Sammlung historischer Wertpapiere

Walt Disney Company

Walt Disney is the father of immortal cartoon characters, many of whom have shaped our childhoods, such as Mickey Mouse and Donald Duck. After “Snow White and the Seven Dwarfs”, Walt Disney is undisputedly the fairy-tale uncle of the USA. During the Second World War, some bombers and airplanes were decorated with fierce Mickeys or angry Donalds. Today, the Walt Disney Company is one of the largest entertainment groups in the world.


United States Treasury, bond from the 1960er, source: Stiftung Sammlung historischer Wertpapiere

United States Treasury, bond from the 1960er, source: Stiftung Sammlung historischer Wertpapiere

United States Treasury

In the 1960s, the conquest of space seemed within reach. In America, this “United States Treasury Savings Bond” conjured up a glorious future in the vastness of space. It's a savings opportunity that helped Americans save money while supporting their country. These bonds are advertised as a way to support the country, with the idea that the money will help strengthen the U.S. as a superpower in space and on the world stage.


Vanity Fair Limited, share from 1909, source: Stiftung Sammlung historischer Wertpapiere

Vanity Fair Limited, share from 1909, source: Stiftung Sammlung historischer Wertpapiere

Vanity Fair Limited

Vanity Fair is an American magazine for pop culture, fashion and current affairs. After the merger with Vogue magazine, Vanity Fair is discontinued and not published again until 1983 by Conodé Nast. Vanity Fair offers in-depth articles, exclusive interviews and investigative reports on the American upper class and its scandals. The Vanity Fair Oscars party is particularly famous. Vanity Fair is a symbol of glamor, exclusivity and social relevance in the USA.